The content on your website is referred to as on-page SEO. It offers techniques for optimising a single website page. These elements (all of which are listed in our on-page SEO checklist) aid search engines in comprehending the content’s topic and determining whether the website is a valuable resource that people would want to find.
This sort of SEO entails the following:
- Keyword Research: Finding the best keywords to target on a page of content.
- Content Creation: Creating high-quality content that is focused on the keywords you want to target.
- Keyword Optimization: Putting the desired keyword in the correct place and employing SEO-friendly meta tags.
Technical SEO is concerned with your website’s non-content aspects. It comprises techniques for improving the backend structure and basis of a website. Technical SEO increases a site’s readability (making it easier for search engines to crawl and understand it) and delivers a positive user experience, which helps search engines recognise that the site is high quality. If readers is receiving a positive user experience from website, it can directly influence total traffic and engagement rates of website.
This category includes the following sorts of SEO:
- Site speed
- Site architecture
- Structured data
Off-page SEO tactics is used to improve your website’s authority and relationship with other websites. It comprises tactics for enhancing a website’s authority and reputation. These elements aid search engines in recognising that a website is an acceptable search result because it comes from a respectable, credible, and trustworthy source.
The majority of off-site SEO is concerned with high–quality backlinks. A big number of relevant, authoritative links connecting to your site indicates to search engines that your site is useful and established. These trust signals can be obtained through a number of link-building and guest-blogging strategies.
In a nutshell, you can’t focus on just one set of ranking indicators when creating an SEO strategy and expect it will produce genuine results very soon. In order to offer your site the highest chance of appearing in search, you must utilise these three methods of SEO in conjunction with one another.