Cold email is one of the best strategies to get a backlink for the sake of SEO and gain a higher domain rating for your website. Besides, you can apply this strategy for sales outreach.
The thing that matters most about this kind of email marketing is writing cold email subject lines. It’s the highlight of your email. The recipients will read it for the first time so you have to make it clickable.
We’ve gathered three experts from Breadnbeyond, an explainer video company; Milkwhale, and Explainerd and they give us the best samples to write cold email subject lines.
Here you go.
#1. Write It Special and Personal
Cold Email Subject line:
Please don’t tell anyone, this is only for you🤫
Why does it work:
That subject line is the best subject line we’ve used in our cold email outreach. We’ve not only seen a massive increase in our open rates, but also a better response rate with that one. I think the reason why it works is that it seems like a casual, friendly email that you usually receive from your old friends. Also, the slice of ‘secretive’ vibe sparks a prospect’s curiosity and tempts them to click on it.
When have you used it:
We used the subject email to promote our special discounts for every new customer. In that cold sales email campaign, we aimed to sell our products to prospects or move them even further down the sales funnel. Since we’re fully aware that cold sales emails can be annoyingly aggressive, we tried to send them emails with a casual and clickable subject line to make it less intrusive and more meaningful.
#2. Mention The Topic
Cold Email Subject line:
An article about infographic ideas?
Why does it work:
It’s straightforward and explains the main point, which is to offer an article idea to the recipient. We’ve tried various subject lines and the best response has been this one because it gets the point across without beating around the bush. When we vague subject lines, the responses were often confusion and frustration.
When have you used it:
We’ve used it for most of our outreach campaigns for building backlinks for our content. Our main goal is to get a backlink from the recipient through publishing a guest post. This email subject can seem plain, so we usually make up for it with a friendly email explaining our pitch.
#3. Play Curiosity
Cold Email Subject line:
Are you ready for a surprise?
Why does it work:
Receivers love this subject line a lot as it leaves them to wonder about what they’re getting into all of a sudden. The question mark is perfect for hooking their attention, fueled with persuasive sentences–the typical ‘open for surprises’ always gets more engagement. Who doesn’t love a surprise anyway? Receivers will sense an urgency to open the mail as they’re curious about the actual message.
When have you used it:
We used this subject line for our latest promotions and online contest with huge rewards. As we mention in the subject, we want to make the event and our deals memorable. Hence, the surprise line where we mention discounted prices or some giveaways. The relevancy of our subject line with the message always delivers the best outcome since we don’t do tricky, click-baiting marketing that isn’t beneficial for our customers. Thanks to its powerful copy, we receive more response rate than ever.
Pro tips: You may create a template for explainer videos but not for cold email. It’s better to make it personal and straightforward.
